KEISUKEYOSHIDA 2025 AW Presentation
- Purpobandit
- Mar 23
- 2 min read
KEISUKEYOSHIDA Presents Fall/Winter 2025-26 Collection in Ikebukuro’s Iconic Rosa Kaikan
On March 20th, Keisuke Yoshida unveiled his label KEISUKEYOSHIDA’s Fall/Winter 2025–26 women’s collection inside the retro gaming halls of Rosa Kaikan, a longstanding multi-entertainment complex in Ikebukuro. Marking the brand’s 10th anniversary, the presentation doubled as a personal and artistic homecoming for Yoshida, who frequented the building throughout his youth.
Models descended the stairwell and moved quietly through the arcade floor, passing gamers lost in crane machines and racing battles. The setting—still in operation—was not merely a backdrop but part of the narrative: a space that once offered the young Yoshida solace in solitude.
A Shift Toward Reality
While previous collections focused on refined elegance, this season softened the brand's aesthetic with more wearable, grounded pieces. Tailoring remained a core element, but silhouettes felt looser, more relaxed. A classic trench coat, typically made from stiff, formal fabrics, was reimagined in softer material, giving the design a casual sophistication.
Signature Yoshida twists—witty, intimate, and subtly provocative—were still present. A quilted jacket printed with the pattern of the designer’s own mattress, coats inspired by his childhood home's carpet, and pleated skirts printed with faded roses evoked personal nostalgia. These everyday textures were elevated through thoughtful styling and subverted proportions.
A Collection Rooted in Memory and the Urban Landscape
Drawing from familiar domestic and urban motifs, the collection balanced past and present. Vintage eyeglasses, sheer black stockings, and slip skirts paired with oversized outerwear hinted at a melancholic femininity. Shirts with oversized knots, jackets with double sleeves, and high-collared gowns extended the collection's tension between modesty and sensuality.
Layering played a key role in shaping silhouette and movement. Longline coats with flowing belts created verticality, while structured jackets with dropped shoulders exaggerated form in ways that highlighted fragility over strength. Yoshida’s experimentation with proportion often introduced what he calls “intentional awkwardness”—a nod to urban dissonance and emotional duality.
Embodying the Solitary Figure
One of the strongest themes throughout the collection was the figure of the solitary woman navigating the noise of the city. Looks such as puffer jackets thrown over delicate slip dresses and softly hued long hoodies suggested a departure from the interior world into public space. These ensembles didn’t hide their introspection—they embraced it, reflecting a quiet resolve rather than rebellion.
Nostalgia as Aesthetic Language
The rose—a recurring motif drawn from the wrapping paper of neighborhood boutiques—appeared in prints across dresses, leggings, and accessories. Rendered in muted, nostalgic tones, the florals evoked community memories as much as personal ones. These details connected the collection to the Rosa Kaikan itself, a building steeped in Tokyo’s postwar history and a hub of entertainment since the 1960s.
Conclusion
Keisuke Yoshida’s Fall/Winter 2025–26 collection marks a turning point for KEISUKEYOSHIDA. No longer simply chasing an abstract ideal of elegance, Yoshida offers a wardrobe rooted in realism, memory, and the nuanced solitude of city life. It’s a season that reflects on the past without being bound by it—suggesting that fashion, like identity, is always in quiet motion.
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