NEW BALANCE - GREY ART MUSEUM

Purpobandit
May 17
1 min read

New Balance and Avex Creator Agency have partnered to present the “GREY ART MUSEUM,” an art exhibition celebrating the brand’s iconic grey color and enduring craftsmanship. Held from May 16 to 31, 2025, at WALL_alternative in Tokyo’s Nishi-Azabu district, the event coincides with “Grey Days,” New Balance’s annual celebration of its signature shade. Five contemporary artists—Shu Ogasawara, Hide Kaneko, Ryo Shinagawa, Michiko Tsuda, and Iori Nagashima—have been commissioned to interpret the brand’s heritage through a series of new works curated around the thematic pillars of “Masterpiece,” “Seamless,” “Timeless,” “Running,” and “Urban.”

To read more, please visit:

https://spot-report.com/2025/new-balance-grey-art-museum/